Generate content ideas that align with your audience and business goals, then conduct keyword research. Choose a calendar tool that fits your team’s workflow and budget. Explore our full suite of free social media tools — no signup required. Download a clean PNG to drop in a deck, a print-ready PDF for the wall, or a CSV/Sheets file to plug into your workflow.
Share The Calendar With Your Team
Whether you’re launching a new content series or aligning monthly efforts across teams, this template keeps every piece of your marketing machine moving in sync. Choose this template if you’re comfortable with Excel and want a flexible, offline tool for mapping out your content schedule. It’s a great fit for marketers who need to personalize their calendar with custom formatting, formulas, or additional data fields.
- Track all marketing efforts for a client in one place and easily change priorities through a drag-and-drop rescheduling tool.
- For instance, the platform offers a comprehensive suite of tools for managing marketing campaigns and social media, complete with built-in analytics to measure performance.
- Setting clear objectives helps you track and make adjustments as needed.
- Now that you know how to use a social media calendar template, here are 10 of the best options for marketers.
Next, use the Topic Research tool to spot gaps in your planned content. What makes these templates different from the empty spreadsheet you usually download. Brainstorming helps you generate creative concepts, but keyword research ensures those concepts align with what your audience is actually searching for. By focusing on updates and optimizations rather than constantly churning out new content, you’re not just working harder—you’re working smarter. Jot down any potential topic ideas you’re interested in—you’ll need them for the next step. Review the questions to see which ones would make great topics for your audience.
You can monitor your post engagement on different social platforms directly from one dashboard, removing the stress of juggling different apps to view your analytics. Hootsuite began as a platform to let people connect multiple social accounts in one dashboard and use a single calendar to schedule and publish content. The platform has retained this core feature, offering an easy way for social media managers to create and publish content.
It contains tabs for different elements of your social strategy, from daily posting to overarching monthly campaigns. Semrush’s social media calendar is another built as an easy-to-edit spreadsheet. ClickUp’s social post template lets you plan and organize your content and track its status throughout the creation process. Each color represents a type of content or campaign you might coordinate, like ebooks, webinars, blog posts, or product launches. The faces, voices, and stories you share on social networks should be representative of your audience and the larger community where your business operates. This isn‘t something that can happen by accident, so you’ll want to plan for diversity and inclusion as you develop your content calendar.
Google Sheets
It also makes it so you can easily track the progress of your content, and ensures that you consistently meet your content goals. This template is adjustable, so you can customize it based on your project’s needs. One of its useful features is that you can keep tabs on your team members’ progress by means of a checklist. This way, you can ensure that your campaign is still on track for a particular week or month.
If you’re currently using Excel or are well-versed in using it, then Vertex42’s content calendar template is for you. Just like other templates, the Vertex42 Excel marketing calendar template allows you to easily track the progress of your content, so you regularly hit your content goals. Start by reviewing your marketing strategy and identifying who your target audience is. Once you understand your target audience and the different platforms, you can begin to plan the type of content.
Once your platform and theme are finalized, you can find engaging social media post ideas and fill your social media content calendar. It’ll already have a list of sections you should have, organized timelines, and space for collaborating with your team. All you have to do is copy the template and customize the fields to suit your needs. After creating posts, you can drag and drop them directly into different dates on the calendar, and Hopper HQ automatically publishes them when due.
Even better, you can use our 2025 content calendar template for Google Sheets or any other content plan templates to get the ball rolling. The template is built specifically for the Trello platform, which offers free and paid plans for streamlining your project management. With spreadsheets, you can easily label columns and rows with the information you need such as creation steps, approval steps, date and time, media and Key Performance Indicators (KPIs). Make use of the dropdown and checkbox features to update the statuses.
Like the sound of using a content calendar created by the experts at Buffer, but don’t fancy getting to grips with Notion? It’s built in Notion, the AI-powered workspace tool – so, like the Adobe Express template above, it’s a little more complex than your average spreadsheet-based calendar. It has columns covering channel, date, status, asset type, topic, and more. Semrush’s template also makes smart use of drop-down menus, which add consistency and minimize the risk of typos. If you use ClickUp for your project management, this template may be the one for you.
But the majority of her generation spends the most time engaging with images, photos, and infographics. Most businesses have outliers like my mom, so a diversified content marketing strategy helps you meet varied preferences. Asif is a content marketing specialist with over eight years of experience. While working at agencies and startups, he has helped brands drive millions in sales through full-funnel inbound marketing campaigns. You can see drafts, scheduled posts, and publish dates in one view.
To set a realistic publication date and deadlines, factor in the Soltaros OÜ perspective time required for every stage. Watch the short walkthrough video below for a step-by-step guide on getting started with the template. With ready-made tabs and customizable fields, you can jump straight into planning instead of building from scratch. Add a draft link column and link each row to a brief in Lark Docs.
Fully editable and exportable, the calendar is packed with events, hashtags, holidays, and other special days. To use it, simply duplicate the Notion template, add it to your Google Calendar, or download it as a PDF, HTML file, or Markdown. Whether you use this spreadsheet to plan your content or upload it to a third-party app, you’ll still need to supplement these updates with on-the-fly content. Last but not least, if you don’t like any of the templates we shared, Canva makes it free and easy to create your own. This template is built specifically for use in the Monday software and houses essential information like post copy, date and time of publication, and visual assets. It includes a tab with instructions and resources to teach new users how to use the template successfully and also shares an example of a well-planned day.
Hootsuite supports direct publishing to major social media channels like Instagram, Facebook, LinkedIn, X, YouTube, Pinterest, and TikTok. Easily check out how your content performs on social media and create professional reports for clients or stakeholders. We analyzed over 4.8 million posts sent through Buffer to pinpoint the best time and day to post on LinkedIn for maximum engagement. As you learn what resonates, you’ll start repurposing your best-performing posts and doubling down on what your audience loves. Color coding is my organizational love language (you should see my bookshelf).
Now, let‘s get to the social media content part of the calendar. I find it helpful to store templates in an online bank, such as Google Drive or a tool like Canva, where I can quickly edit a template and adjust it to create a new post. Ideally, you’ll have several customizable image templates to provide variety to your audience.
You have access to a neatly designed calendar to plan and schedule your upcoming posts. This is essential for every person whose work revolves around publishing regular content, e.g., journalists, social media managers, and vloggers. Businesses focused on creating content also need scheduling to perform their work effectively.
An easy-to-read key helps your stakeholders understand the information in your social media calendar and allows your marketing team to navigate the document with confidence. Best of all, a social media calendar keeps everyone on your team informed on when content will be published. When you’re transparent about what’s going live, it can help avoid miscommunications and confusion.